We are UNIMECH.
Unimech Food Factory Limited has an automated, state-of-the-art cookie production line from Haas-Meincke Denmark, global leader in biscuit and cookie manufacturing lines – the first in Bangladesh and one of the few in South Asia – which boasts the capability to make all kinds of crunchy, soft baked and encrusted cookies, further filled with chocolate, cream or fruit preserve. The company sources all its critical ingredients from global leaders such as the Belgian Barry Callebaut for chocolate – and has developed its initial recipes at Haas-Meincke’s Centre for Innovation in Denmark. The in-house R&D team is led by professionals with decades of experience in the food industry, both within Bangladesh as well as from India.
The entire manufacturing process is completely free from manual intervention from mixing to cooling, and products are further wrapped in Omori Japan’s high-speed packing line. Flow of man and material is linear, thereby allowing effective control on process optimisation. The factory premises conform to HACCP and ISO PRP.
The baking industry in Bangladesh occupies an important position among Bangladeshi food processing industries with an annual turnover of about BDT 7000 Crore and a growth surge of 20% per year. The sector boasts high-priced imports from Europe, while catering to the masses through informal confectionery and bakery corner-shops. Over the years, some companies have entered this vast field of opportunity and done well to cater to the now-emerging middle class; however, there still remains a vacuum for the upper-middles – they continue to buy foreign biscuits at high prices. The local market is quite substantial – Bangladesh with a population of 170 million people, growing urbanisation and an expanding middle class, is now witnessing a shift towards higher standards of living.
In light of this, Unimech Food Factory Limited aimed to tap into this vacuum – between the high-priced imports and lower-quality local produce and offer a premium product distinguished both by quality as well as price. The aim was to cater to the urbanised upper-class initially, eventually with quality and brand established, there would be additional products that will compete with the local brands – presenting quality at an affordable price. The company started its operations in January 2016 with Rivoli™, the first brand in Bangladesh to tap into the then-empty market space of cookies and high-end biscuits which were up till then being catered to by foreign brands and high-cost imports.
Rivoli™ introduced to the Bangladeshi market indulgent cookies with unparalleled taste and international quality ingredients. It caused quite a stir with a magnificent launch campaign that was endorsed by the MasterChef Australia judge and famous food critic, Matt Preston. Rivoli™ cookies are akin to the original European taste, look and feel of artisan baked goods. The brand has variants that range from chocolate chip cookies and salted biscuits to toast biscuits (rusk). Since then, the company also launched Jor™ in 2017 – a fortified range of healthy cookies for institutional sales and large scale development projects addressing malnutrition.